A Unified Approach to Residential Wellness
In luxury residential environments, amenities are not standalone features - they are extensions of the property’s identity.
UHURU brings together design intelligence and operational expertise to ensure fitness and wellness spaces are not only beautifully executed, but consistently delivered at the level residents expect.
Design Without Operations Is Incomplete. Operations Without Design Is Limiting
Many firms excel at one or the other. UHURU does both.
By understanding how amenities are used, staffed, and maintained over time, we design better spaces - and by understanding design intent, we operate amenities with greater precision and care.
Our Team
Alex Songolo and Brett Knopf bring a complementary blend of expertise across luxury wellness management, strategic development, and high-performance environments. With Alex’s leadership in premium wellness operations and community building, and Brett’s focus on strategy, positioning, and execution for luxury residential fitness and wellness spaces, they form a highly aligned leadership team.
Together, they partner with developers, designers, and private clients to create refined, wellness-driven environments that elevate lifestyle, enhance property value, and deliver long-term impact.
Alex Songolo, Founder
FOUNDER | HEAD OF WELLNESS & OPERATIONS
Alex Songolo is Founder and Head of Wellness & Operations at UHURU Mgmt + Living, where he leads the day-to-day execution and operational integrity of UHURU’s luxury wellness and amenity environments.
With deep experience in luxury wellness management and community building, Alex is responsible for ensuring that UHURU-designed environments operate at the highest level of consistency, professionalism, and resident experience. His work centers on translating design intent into lived experience - overseeing staffing, programming, and operational standards that reflect the caliber of the property.
Alex partners closely with developers, ownership groups, and on-site teams to create wellness environments that are not only visually elevated, but highly functional, well-utilized, and sustainable over time. His operational leadership ensures UHURU’s projects deliver long-term value beyond opening day.
Brett Knopf, Global Head of Strategy
GLOBAL HEAD OF STRATEGY
Brett Knopf is the Global Head of Strategy at UHURU Mgmt + Living, where he leads the vision, positioning, and execution of UHURU’s luxury wellness and fitness environments for high-end residential developments and private estates.
With a background spanning luxury hospitality management, high-performance environments, and premium fitness and wellness operations, Brett specializes in helping developers and homeowners translate wellness intent into bespoke, functional, and visually refined spaces that elevate both lifestyle and property value.
At UHURU, Brett works closely with developers, architects, designers, and private clients to ensure every gym and wellness space is thoughtfully planned by balancing aesthetics, performance, flow, and long-term usability. He brings a strategic, detail-oriented mindset to every project, ensuring UHURU delivers spaces that feel intentional, elevated, and unmistakably premium.
Prior to UHURU, Brett served in a strategic advisory role to founders, executives, and operators across multiple industries, giving him a rare ability to bridge design vision, operational reality, and investment return. This perspective allows UHURU clients to avoid generic amenity spaces and instead create environments that are highly utilized, brand-aligned, and future-proof.
Who we partner with?
Luxury multifamily developers & owners
High-end residential & mixed-use developments
Ultra-high-net-worth private homeowners
Architects and interior designers seeking a trusted wellness partner
How Can We Assist You?
UHURU works with luxury residential projects where wellness, design integrity, and execution quality are paramount.