Most Luxury Fitness and Wellness Amenities Are Set Up to Fail Before Design Even Begins.

UHURU is the only vendor-neutral advisory firm that sits between ownership, design, and construction — ensuring your wellness investment performs operationally, financially, and on Day 1.
TALK TO UHURU ABOUT YOUR PROJECT
See in Action
From
Concept
to
Completion
55+
Project Completed

Most Luxury Fitness and Wellness Amenities Are Set Up to Fail Before Design Even Begins.

UHURU is the only vendor-neutral advisory firm that sits between ownership, design and construction, ensuring your wellness investment performs operationally, financially, and on Day 1.
TALK TO UHURU ABOUT YOUR PROJECT
→ TALK TO UHURU ABOUT YOUR PROJECT
See in Action
From
Concept
to
Completion
55+
Project Completed
Trusted Wellness Partner of Four Seasons Residences ·  Vendor-Neutral Since Founding
Advisory firm with no equipment to sell, no design margins to protect, no agenda beyond your project.

The Gap Nobody Else Fills

On every luxury fitness or wellness project, there are three parties: the ownership group, the design team, and the contractors. Each is expert in their domain. None of them is accountable for whether the wellness space actually works; operationally, financially, or on Day 1.
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Architects optimize for aesthetics. GCs optimize for schedule. Equipment vendors optimize for their margins. The owner absorbs every decision that wasn't challenged upstream.
1
The Problem
Design without operational accountability
Overbuilt or underperforming scopes
Late-stage change orders
Premium amenities that miss ROI
2
What Usually Happens
Spaces built to look good in renderings, not function in daily use
Seven-figure capex, underutilized amenity, frustrated residents
GC charges for scope the design team never coordinated
Beautiful gym, poor utilization, leasing team can't justify premium
3
What UHURU Does
Integrates operational criteria before drawings are locked
Right-sizes scope against how the space will actually be used
Eliminates ambiguity that causes RFIs and change orders
Aligns design, equipment, and ops from day one
Most amenity failures are decided before design is finished. UHURU intervenes where it matters.

Not a Vendor. Not a Design Firm. Not a Dealer.

Every other party on your project is selling you something. UHURU is the only voice in the room whose incentives are fully aligned with yours.
Not a Vendor
No equipment to sell. No agenda beyond project success. Recommendations are never biased by margins.
Not a Design Firm
Works alongside your architects, not over them. We provide the operational criteria your design team needs.
Not a Dealer
Equipment is specified based on project performance requirements, not commission structures.

How UHURU Engages

UHURU operates across two integrated capabilities, both anchored in the same principle: operational integrity from day one.
Wellness Design
Advisory and integration support from pre-design through construction. We translate owner intent into executable scope, align design teams around operational criteria, and prevent the decisions that become change orders.  
→ For: Developers, UHNW homeowners, family offices
EXPLORE WELLNESS DESIGN
Operational Stewardship
Ongoing operational management of luxury fitness and wellness amenities, ensuring the space performs at the level it was designed to, every day after opening.  
→ For: Luxury multifamily, mixed-use, and hospitality assets post-opening
EXPLORE OPERATIONAL STEWARDSHIP

Design Without Operations Is Incomplete. Operations Without Design Is Limiting.

By understanding how amenities are used, staffed and maintained over time, UHURU designs better spaces. By understanding design intent, UHURU operates amenities with greater precision. Most firms do one or the other. UHURU does both.
→  BOOK A 30-MINUTE CALL
→ BOOK YOUR 30-MINUTE CALL

We Work Best With Owners Who Have
Already Seen What Happens When Wellness Is an Afterthought.

And aren't willing to let that happen on their next project.
Luxury Developers
$50M–$500M Class A residential, mixed-use, and hospitality projects where wellness drives leasing and asset differentiation.
UHNW Homeowners
Estates and private residences ($2M+) where fitness and wellness spaces need to function at the same level as the architecture.
Family Offices
Multi-asset portfolios where consistency, repeatability, and operational standards across properties matter as much as individual project quality.

Also: Architecture firms, owner's reps, and GCs who want a trusted wellness integration partner to reduce their own exposure on scope they'd rather not own.

The UHURU Team

Team

Alex Songolo

Founder & Head of Wellness Operations. 16+ years at the intersection of luxury wellness, hospitality, and high-performance living. Led The AnCOREd Health Collective serving UHNW clients, executives, and entrepreneurs. Deep expertise in human performance, recovery, longevity, and behavioral design.

Team

Alex Songolo

Founder & Principal

Alex Songolo is Founder & Principal of UHURU Mgmt + Living, where he leads the day-to-day execution and operational integrity of UHURU’s luxury wellness and amenity environments.

With deep experience in luxury wellness management and community building, Alex is responsible for ensuring that UHURU-designed environments operate at the highest level of consistency, professionalism, and resident experience.

His work centers on translating design intent into lived experience - overseeing staffing, programming, and operational standards that reflect the caliber of the property.

Alex partners closely with developers, ownership groups, and on-site teams to create wellness environments that are not only visually elevated, but highly functional, well-utilized, and sustainable over time. His operational leadership ensures UHURU’s projects deliver long-term value beyond opening day.

Team

Brett Knopf

Global Head of Strategy

Brett brings 23 years of experience spanning luxury hospitality management, premium fitness operations, and developer advisory.

Brett specializes in helping developers and homeowners translate wellness intent into highly curated, functional, and visually refined spaces that elevate both lifestyle and property value. He brings a strategic, detail-oriented mindset to every project, ensuring UHURU delivers spaces that feel intentional, elevated, and unmistakably premium.

Prior to UHURU, Brett led high-performance teams at Equinox and Tavern on the Green and has served in a strategic advisory role to founders, executives, and operators across multiple industries, giving him a rare ability to bridge design vision, operational reality, and investment return. This perspective allows UHURU clients to avoid generic amenity spaces and instead create environments that are highly utilized, brand-aligned, and future-proof.

Frequently Asked Questions

We already have a design team.

Good. They handle design. UHURU handles the operational criteria your design team needs to avoid expensive field surprises. We work alongside them, not instead of them.

Why do we need another consultant?

You don't need another consultant; you need one advisor whose incentives are fully aligned with yours. Everyone else on your project is selling you something. UHURU isn't.

Is this just wellness buzzwords?

The opposite. UHURU is the firm that prevents the wellness features your marketing team promised from becoming change orders your GC charges you for.

Is this necessary or just nice to have?

Ask yourself: who on your current project team is accountable if the wellness space underperforms on Day 1? If there's no clear answer, that's the gap UHURU fills.